Yes! HUE acquired Newclay Products’ modelling clay brands – including Newplast – and has worked hard to revive the famous non-drying, non-setting modelling material beloved by animators. Also known as Lewis Newplast, it is sufficiently pliable to make a wide variety of models, but is firm enough to retain its shape indefinitely. 

Founded in 1967, Newclay captivated generations of children, animators and artists with its innovative and imaginative modelling products. Its flagship product, Newplast, is a special type of non-drying modelling clay that is especially suitable for stop motion animation due to its balance of pliability, firmness and resistance to cracking.

This iconic brand of clay is now back in production for the very first time since previous owners, Paul and Valerie Dearing, announced they were retiring. Newplast is once again available to purchase under its new brand name, HUE Clay.

Newplast is known for being used by multi-Academy Award® and BAFTA® winning Aardman Animations, creators of world famous stop motion films including Wallace & Gromit, Chicken Run and Shaun the Sheep.

“We are delighted HUE has acquired the rights to manufacture Newclay modelling materials. As a family-run business with a strong presence in stop motion animation, HUE gave us the perfect opportunity to bring Newplast and our other quality products into production. Their vision and ambition to expand into the creative education and leisure markets will take the products from strength to strength. We wish them every success on their new journey.” 
– Paul and Valerie Dearing, former owners/directors of Newclay Products Limited.