Where imagination takes shape!
HUE Clay is a premium quality, reusable, non-drying modelling clay that offers endless hours of imaginative play and learning opportunities. The clay is non-toxic, free from wheat, gluten and sulphur, and perfect for classrooms, after-school clubs or rainy days at home. From playful penguins to abstract art pieces, it’s a medium that grows with your creativity. Sculpt it, squish it, shape it: the only limit is your imagination!
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Crafted for Claymation
HUE Clay (formerly known as Newplast) is the perfect partner to the HUE Animation Studio kit for sculpting characters, props and imaginative worlds and bringing stories to life through the magic of stop motion animation.
This professional-grade animation clay offers superior performance under hot studio lights and it is suitable for use with armatures.
Due to its exceptional quality, Newplast (now HUE Clay) has landed roles in countless claymation movies and short films – it’s famously known to be used by Academy Award®-winning Aardman Animations, creators of Wallace & Gromit and Chicken Run. This rich filmmaking heritage has made it the clay of choice for professional stop motion animators!
Clay that stays playful
HUE Clay is available in a growing range of rich colours so you can bring the wild and wonderful creations of your imagination to life.
From yellow submarines to pink elephants or mischievous green monsters, if you can dream it, you can make it with HUE Clay!
Create, squash, repeat! Endlessly reshape and refine your models without worrying about them drying out or crumbling.
Also known as plastilina, pasta para modelar and pâte à modeller, this oil-based animation clay is designed to never permanently harden or air dry so it can be used again and again!
Flexible
Flex, bend and shape with ease. Essential for stop motion animation, this pliable, durable clay resists cracking and allows for smooth movement time and time again.
Firm consistency
Strong, sturdy, and sculpted to perfection, HUE Clay holds its shape like a true heavyweight champion! Perfect for creating intricate details and bold designs that can’t be achieved with softer clays.
Traditional layered bar form
HUE Clay comes in 500g layered bars that are easy to pull apart and divide into strips and noodles – for oodles of fun and creative play. Wrapped in a single sheet of recycled plastic, HUE Clay is ideal for large scale stop motion animation productions, art studios, model-making workshops, playdates, parties and more!
Moulds to your needs
HUE Clay’s versatility extends far beyond play. Artists and crafters can use HUE Clay for mould-making and casting, while its durability and flexibility even find uses in industrial applications like boat building. Whatever your project, HUE Clay moulds to your needs… literally!
Screen-free fun
Engages children in creative play, enabling them to disconnect from digital distractions and develop their imagination in a fun and meaningful way. This marvelous modelling material brings the whole family together and provides endless opportunities for hands-on, phones-down fun.
Educational
An invaluable tool for teaching concepts like geometry, symmetry, biology, anatomy and storytelling that helps children bring any idea to life. Group clay play encourages communication and supports social emotional learning (SEL) through self-expression and social interaction.
Develops dexterity
The act of shaping and moulding clay develops essential hand-eye coordination, fine motor skills, manual strength and dexterity. Designing and making clay creations promotes spatial awareness, problem solving and critical thinking through imaginative play.
Soothing to the touch
As a therapeutic medium, working with clay provides a calming, sensory experience that promotes relaxation, emotional wellbeing and focus, making it ideal for sensory activities. This versatile medium is suitable for a range of ages and abilities including children with special educational needs (SEN), autism, attention deficit disorder and communication difficulties.
Tips and ideas
Picture perfect creations
It’s easy to create vibrant clay masterpieces with HUE Clay. Roll out a flat square of clay, or use card or thin wood as a base, and layer on shapes to build your picture. Craft a cosy house, a silly face, or anything your imagination dreams up. Snap a photo of your finished design to share as a unique greeting card or keepsake. The possibilities are endless!
Quirky creatures
You can have great fun making hilarious creatures. Craft curious cats, playful pups and funny frogs in all shapes and sizes – in fact, why not have a competition with your friends to see who can make the funniest animal or made-up monster?
Layer up the fun
Stack colourful circles to create a delicious-looking cake. Slice it open to reveal the layers, and don’t forget to add a cherry on top! Stick different coloured clay logs together and you can make a slinky snake or a lovely lighthouse.
Characters that speak for themselves
Bring your stop motion animations to life with replacement mouth shapes. Swap out different expressions to make your characters grin, gasp or giggle. Perfect for lip-syncing scenes, you can create animated conversations, singalongs or dramatic showdowns. Your characters can say it all, one frame at a time!
Make an impression
There are lots of things you will find around the house to help you press a pattern into HUE Clay. You can use a key, a coin, a comb, a pencil and lots of other tools. Why not see how many things you can think of to use to make patterns?
Can you help us spread the word?
Are you a claymation animator, artist, teacher or hobbyist? We’d love you to try HUE Clay! We’re giving away a limited number of complimentary sample packs to anyone who would like to try the clay to create a short animated clip, art project or review to share on social media or the HUE blog. If you’re interested, fill out this form to apply!
For more information and wholesale enquiries please contact us.
Miscellaneous Questions
HUE Clay may transfer colour to hands or surfaces but it can be easily washed off with soap and water. To protect furniture, use a modelling mat. Avoid using on carpets as they can be harder to clean. Keep surfaces protected for mess-free fun.
No, HUE Clay is a non-hardening, reusable modelling material that never dries out such as plastilina, plasticine, pasta para modelar, pâte à modeller, Knetmasse and plastilin. It is not suitable for baking and will not harden or air dry.
HUE Clay is a professional grade modelling clay for detailed sculpting and stop motion animation, and it can sometimes feel hard when it is first opened or cold. To soften the clay, warm it and knead it for a few minutes in your hands.
Store HUE Clay in a plastic container, plastic bag or wrap to keep it clean and prevent contact with dust or fluff. Avoid long exposure to bright sunlight to ensure that colours remain bright.
The recommended storage temperature to keep HUE Clay in good condition is 15°C to 25°C (59°F to 77°F).
HUE Clay is an oil-based, non-hardening, reusable modelling clay. It is sulfur and gluten free.
Safety Warnings
Not suitable for children under three years. Small parts. Choking hazard. Not suitable for human consumption. HUE Clay is intended to be used by children 3 years and older for arts and crafts purposes.
Do not bake. HUE Clay is a non-drying, non-hardening modelling material such as plastilina, pasta para modelar, pâte à modeller, Knetmasse, and plastilin. It is not designed to be baked. Excessive heat might break down the structure of the clay.
Do not dry and sand clay. HUE Clay should not be subjected to temperatures over 50°C (122°F) and if it is dried out in this way, it should never be sanded. Sanding dried clay may release particles which can be inhaled.
Please remove outer packaging before giving this product to a child. Parental supervision is recommended.
LHAMA: Conforms to ASTM D-4236.
EU CE/UKCA: Conforms with the European Toy Safety Directive 2009/48/EC.
The recommended storage temperature of HUE Clay is 15°C to 25°C (59°F to 77°F).
Colours and styles may vary slightly from those shown on the packaging due to the manufacturing process.
If you cannot find the information you require online, please contact us for help.